If you use especially web-based digital applications you would have realized the amount of data these applications are generating. It is often impossible to store such data on a single physical server. Also very often many different machines need to have access to that data, leading to congestion. If you store your data on a single physical machine there would be problems would be difficulties with backup and the always a looming possibility that that the server would break down leading to a halt of your business processes.
Because of these reasons, you should think of moving your data to virtualization as well, i.e. implement virtualized storage to avoid data access problems. This would also help you reduce cost and also manage your data more efficiently.